Björn Persson

Born 1975. Chairman of the Board since 2020
Before that Director between 2014-2018 and 2019.

Holdings in XMReality:
3 820 626 shares and 160 000 warrants held through Klösen AB, a wholly owned company, and privately.

Education and experience:
Björn Persson has an MSc in Industrial Industrial Engineering and Management from Linköping University. He is currently Head of Finance & Business Operations at LRF. Previously, he served as an investment manager at Investment AB Spiltan and before that as CEO of Invest Östra Mellansverige AB. As an investor and company director, Björn has wide-ranging experience working with Swedish SaaS companies that are establishing multinational operations, with a particular focus on the US. He has an international network of investors and companies working in the B2B SaaS segment.

Independence:
Björn Persson is independent in relation to the Company and the company management but not in relation to the Company's major shareholders.

Anders Ferntoft

Born 1960. Member of the Board since 2014

Holdings in XMReality:
304,154 shares held through A Ferntoft Consulting AB, a wholly owned company and 80,000 warrants.

Education and experience:
Anders Ferntoft has a licentiate degree in economics and an MSc in Industrial Engineering and Management from Linköping University. He is currently business coach at the LEAD start-up incubator and provides consultancy services to small and growing tech companies in the areas of business development, management, and corporate governance. Anders also served previously as business development manager at Agama Technologies AB and as CEO of Anelda AB. He has previously worked for XMReality as a business development consultant.

Independence:
Anders Ferntoft is independent in relation to the Company's major shareholders, the Company and the company management.

Tommy Johansson

Born 1956. Member of the Board since 2019.

Holdings in XMReality:
182,370 shares held through TopSolutions AB, a wholly-owned company and 80,000 warrants.

Education and experience:
Tommy Johansson has an MSc in Industrial Engineering and Management from Linköping University. He has held senior positions with companies including Saab, Ericsson and Nokia Data and is the former deputy CEO of IFS AB. For the past 12 years, Tommy has been CEO of two successful start-ups: C3 Technologies AB and AMRA Medical AB. He has substantial experience building high-growth companies for a global market in the software sector.

Independence:
Tommy Johansson is independent in relation to the Company's major shareholders, the Company and the company management.

Åsa Arvidsson

Born 1972. Member of the Board since 2020.

Holdings in XMReality:
181 818 shares and 80 000 warrants

Education and experience:
Åsa Arvidsson has a Master’s degree in Information Science and a MBA from Henley Management College. She has extensive experience within IT and Telecom and has held CEO positions at Iver, portfolio companies within EQT and the Swedish bransch of Avanade and as Sales Executive at Microsoft. Åsa has more than 10 years of experience from leading roles at IBM, and is currently VP EMEA North at Rockwell Automation.

Independence:
Åsa Arvidsson is independent in relation to the Company's major shareholders, the Company and the company management.

Andreas Jonsson

Born 1975. Chief Executive Officer (CEO) since 2023.

Holdings in XMReality:
66 831 shares.

Education and experience:
Andreas Jonsson has a master’s degree in Applied Physics and Electrical Engineering from Linköping University. Andreas has extensive experience within leadership, international marketing, sales, and a genuine knowledge of how the industrial customer of XMReality operates. Andreas has held various senior positions at Ruag.

Lotta Ekerbring

Born 1964. Chief Financial Officer (CFO) since 2022.

Holdings in XMReality:
54 112 shares.

Education and experience:
Lotta Ekerbring has a university degree in business administration, commercial law, and taxation. Lotta has many years of experience from working with accounting and auditing at auditing firms and real estate companies. She also has previous experience from holding the position CFO at companies with foreign subsidiaries in North America.

Alexander Sandström

Born 1984. Chief Technology Officer (CTO) since 2021.

Holdings in XMReality:
73 625 shares.

Education and experience: 
Alexander Sandström has a Master of Science in Engineering from Linköping University. Alexander brings strong international business experience and over a decade of expertise in both live video technology and mobile solutions at global tech companies such as Amazon, Ericsson and Net Insight.

Alexander Widerberg

Born 1989. Head of R&D since 2021.

Holdings in XMReality: –

Education and experience: 
Alexander Widerberg has an academic background from studying Computer Science at Linköping University. He has many years of experience from various leadership roles and extensive experience in software development from iCloud, Earn’d It, Cybercom and from the consulting industry. In 2016, Alexander began his XMReality career, which over the years has covered many different aspects of the product's software as well as Team Lead.

Matilda Pasanen

Born 1992. Chief Experience Officer (CXO) since 2021.

Holdings in XMReality: 
2 384 shares.

Education and experience:
Matilda Pasanen has a MSc in Industrial Engineering and Management from Linköping University with a specialization towards strategy and governance. Matilda has experience from working as a management consultant and has previously held a position within XMReality's sales department, leading to extensive understanding of XMReality’s customers and sales processes.

Tim Koeppl

Born 1969. President of XMReality Inc. since 2022.

Holdings in XMReality:
65 000 shares

Education and experience:
Tim has a B.A. from Marquette University and a J.D. from the University of San Diego. Earlier in his career, Tim practiced law with a global 100 law firm, worked with compliance in the defense sector and has also served as an officer in the United States Marine Corps. He has held several senior positions at B2B companies and is an experienced leader.

Johanna Edepil

Born 1988. Chief Marketing Officer (CMO) since 2020.

Holdings in XMReality:
49 970 shares and 100 000 warrants

Education and experience:
Johanna Edepil has a MSc in Industrial Engineering and Management from Linköping University with a specialization towards Industrial Marketing. Johanna has several years experience from working in international B2B companies and has held positions within sales, market analysis and strategic marketing. Resulting in experience from the entire sales- and marketing process.